HappeningHappening

Overview

As a Senior Data Product Manager for Martech, you will define and execute a data product strategy that unifies marketing teams, data insights, data capabilities, and martech data squads. You’ll determine the “what” and “why” of the product—prioritizing initiatives based on business impact, user needs, and ROI—while partnering closely with Engineering to ensure technical feasibility, high-quality execution, and timely delivery. Your work will enable our organization to optimize marketing spend, measure attribution effectively, and build cutting-edge martech tools that enhance customer acquisition efforts.

 

Key Responsibilities

Product strategy & vision

  • Develop a clear martech data product vision and long-term strategy for the marketing data and tooling ecosystem, aligning with overall company objectives.
  • Continuously assess market trends, internal feedback, and emerging technologies to refine product direction.

 

Defining the “What” and “Why”

  • Work collaboratively with stakeholders (Marketing, Data & Insights, Engineering) to uncover unmet needs and business opportunities.
  • Clearly articulate problem statements, expected business impact, and success measures (KPIs, adoption metrics) for each product initiative.

 

Roadmap & Stakeholder Management

  • Communicate vision, context, goals, and expectations to ensure alignment across teams.
  • Translate stakeholder requirements into a prioritized short, medium, and long-term product roadmap.
  • Make data-driven decisions that balance immediate stakeholder needs with long-term strategic growth.

 

Cross-functional collaboration

  • Partner with the Senior Engineering Manager (and engineering teams) to transform the “what” and “why” into a realistic and achievable technical plan.
  • Collaborate closely with other functions (Marketing, Data & Insights, Product Managers, Operations) to gather feedback, manage dependencies, and set shared objectives.

 

Execution & delivery

  • Maintain a tight feedback loop with Engineering to ensure product requirements are understood and feasible.
  • Champion Agile methodologies (or relevant frameworks) for efficient iteration, clear milestones, and high-quality releases.
  • Ensure each initiative moves forward with well-defined success criteria—Problem to solve, Business Impact, and Success Measurement—and track progress against those metrics.

 

Performance & impact tracking

  • Define data product success metrics and implement robust tracking methods to monitor product performance and usage.
  • Analyze data to assess product impact, generate insights, and make iterative improvements or pivots as needed.
  • Communicate progress and results to executive stakeholders and cross-functional teams.

 

Domain expertise & thought leadership

  • Act as the go-to authority on marketing measurement frameworks, martech tooling, and marketing data points.
  • Stay informed on industry best practices, competitive landscapes, and emerging data technologies to keep our martech stack ahead of the curve.

 

Communication & evangelism

  • Own internal and external communications about product vision, roadmap updates, and key wins.
  • Act as an evangelist for data-driven marketing approaches, promoting adoption of martech tools across the organization.
  • Foster a collaborative, open culture that values experimentation, continuous learning, and iterative improvement.

 

Qualifications

Education & experience

  • Bachelor’s or Master’s degree in Business, Computer Science, Data Science, Marketing, or related field (or equivalent practical experience).
  • 6–8+ years of product management experience, preferably in data-focused or martech environments.

 

Technical & Domain Expertise

  • Solid understanding of data analytics and marketing measurement frameworks.
  • Proven experience with marketing technology (e.g., campaign automation, CRM, personalization tools) and modern data tooling.

 

Product Management Skills

  • Experience leading cross-functional teams (engineering, design, analytics) in an Agile or Scrum setting.
  • Demonstrated ability to translate complex technical concepts into clear business value, ROI, and user stories.
  • Skilled in roadmapping, backlog prioritization, and stakeholder management.

 

Strong differentiator

  • Experience with complex martech ecosystems, marketing data platforms, or customer data platforms (CDPs).
  • Previous experience driving large-scale data product initiatives, from ideation to launch.

 

You can expect

We want you to be happy. One of the ways we can do that is to ensure that you get rewarded for your achievements and get a generous compensation package, short-term and long-term incentive plans, and sessional bonuses for your skills and what you bring to the table.

There should always be balance. Workplaces included. That's why we'll always encourage you to take a vacation and use your free days to hang out with friends & family and tailor your work schedule and time in the office. Self-care is essential. It's that simple.

We are constantly questioning our methods and adopting new practices.

That's why every employee gets 2500EUR to use on conferences, coaching, books, courses, lectures… you name it. So go on, try new things, discover new technologies and we'll be there to support you along the way.

Healthy body, healthy mind. Stay fit with an activity of your choosing.

Besides our employee assistance program, annual health checks, and covered sick leave, we have your back for other (unexpected) medical expenses.

Focus on getting better, and let us take care of the rest.

Nothing can bring you closer to your teammates than out-of-office socializing. That's why every team gets a budget to spend on activities of their choosing. Is it going to be karting or steak fine dining? Maybe a trampoline? Either way, it will include at least one shot.

About Happening

Happening is the technology engine powering Superbet Group's global platforms and brands that bring thrill to customers across the world every day. We are a game-changing tech company rewriting the rules of sports betting and gaming. We are shaking up the status quo by building our own end-to-end tech stack, solving deep and complex challenges for millions of customers and shaping our culture to work uniquely for the tech community. A true challenger, our technology handles serious scale on par with the Big Techs, and customer obsession runs through every team. Building our own platform gives freedom to innovate and flip the legacy perceptions and industry stereotypes.

Should we talk? Let's do it!

Ready to take a bet on your future?

  • 01

    Screening

    Based on your LinkedIn profile or CV. We are looking for an interesting project you've been working on or an accomplishment you're proud of rather than just your skills.

  • 02

    We answer all of your questions

    To make sure you can play our game at the pro level, we discuss your expectations, your team members, and the next steps. You want interesting projects and team members you can grow with; we want a reliable team player who likes to pass, dribble and score for the team.

  • 03

    Test of skill

    No trick questions, no complex problems on paper. We want to see if your head is in the game. Be prepared to think and explain your train of thought. Your skills will be tested, but like any good team, we will support you to perform at your best.

  • 04

    Enter the arena

    Once we settle on the details, we'll make you an offer. Ready to play in the big league?

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